I've been figuring out the cross over between all the different places where Paganistan Weekly is sent, and the number of people each place who are local, and right now Paganistan Weekly has the potential of reaching about 1150 local Pagans. The largest block of whom are on the Facebook group, then the Yahoo group, then all the other Yahoo groups combined, and then MySpace way down on the list (254 members, and no reason to believe that many of them actually read Paganistan Weekly, so they didn't really influence the number with more than a justification to round up).
I came up with that number because the Facebook group has 1045 members who are emailed Paganistan Weekly. The Yahoo group has 408 members, 170 of whom are confirmed on the Facebook group. Of the other Yahoo groups where Paganistan Weekly is sent, there are about 75 local people who are not the Twin Cities Pagan Yahoo group. That's 1358 recipients. These groups are overwhelmingly local. I'd say they're 85% local, which gives us 1154. There are probably some cross over numbers between yahoo and Facebook that I didn't account for, and also some MySpace readers who I didn't allow for, so I figure it all balances out and the number is somewhere around 1150.
Facebook has pretty much made MySpace obsolete and irrelevant, and is also contributing to the decline of most Yahoo groups. The Twin Cities Pagans Yahoo group is monstrously larger than any other local Pagan Yahoo group (408 members as compared to 191 in TCpagans) but dwarfed by the Facebook group (1045 members). However, the Yahoo group does continue to grow (two new members today).
A year ago, the calendar was plugging along full steam on the Twin Cities Pagans yahoo group, but there were only about 100 people on the group benefiting from it. Today, 10 times as many local Pagans are reaping the benefits of that calendar.That's pretty good for a year. I look forward to seeing how many local Pagans are being reached next year.
History of Paganistan Weekly:
March 9, 2009, I sent out a message to the Facebook group titled, "Full Moon and Gatherings". This was essentially an attempt to promote the Yahoo group and was followed within a couple days with promotion on other Yahoo groups.
April 15, 2009, I went through the members' lists for the other local Pagan Yahoo groups, found the locals who were not on the Twin Cities Pagans Yahoo group and invited them to join. 307 were invited, and over 100 joined at that time (many of the rest have since joined). This resulted in the Yahoo group growing to be the second largest Yahoo group after the Eye of Horus group (which it has since surpassed by about a hundred) and the discovery that at that time there were approximately 445 local people on the local Pagan Yahoo groups.
Apr 19, 2009, began sending the newsletter to the other local Pagan yahoo groups
May 17, 2009, after a focused title each week to represent the contents of the message, I began titling the message simply, "Weekly Update", and the format changed to pretty much what it still is today
July 5, 2009, the term "Weekly Update" was way to common, so I changed the name to "Paganistan Weekly Update" distinguish it from other weekly updates being sent out
October 12, 2009, the name was shortened to simply "Paganistan Weekly"
A couple days ago I checked the Yahoo member list against the Facebook list and found that of the 406 members at that time, 170 were already listed as friends on Facebook, 92 were on facebook but not on the friends'list, and 144 were not listed on facebook. I also went through the facebook friends' list checking profiles for yahoo addresses, and found approximately 460. I am currently inviting them to join the yahoo group, but so far they aren't replying to the invitations. This could indicate that the crossover between the groups is much higher than I realized, but people are simply not using different email addresses on the different groups, or that the Yahoo group has pretty much hit its saturation level for now. The Yahoo group is about a third the size of the Facebook friends' list at 1272. The facebook group tends to always be at about 85% of the facebook friends' list (I created an account and friend them to be able to then invite them to the facebook group)
Addendum: January 17, 2010
I went through the Facebook friends' list to find people who listed Yahoo addresses or Yahoo IDs, a process which took about 2 weeks and I found 502. I then invited them to join the Yahoo group, a process which again took 9 days because Yahoo only allows 50 to be invited per day. 57 were already members, 37 failed, resulting in 438. So far the number of people in the group has risen by 18 from 404 to 422.
Meanwhile, I exported the members list of the Yahoo group, converted it into an acceptable form, and plugged it into Facebook to find people to invite into the Facebook network, a process which took a morning. 170 were already in the network, 144 were not listed on Facebook, and 92 were actually invited. In that time, the group has gained 42 members.
In review, inviting 438 people on Yahoo with about a month of effort gained 18 new people, while inviting 92 people on Facebook with a morning's effort gained 42 new people.
Addendum: January 25, 2010
The following was produced by a Facebook application.
Here are some stats about my friends:
Number of friends:1370
Gender:37% male, 63% female
Relationship Status:39% single, 61% taken
Countries:12
States:39
Longest name:Sharada Lakhan
Shortest name:Lyz M
Most popular music:Rock (45 friends)
Most popular TV show:House (71 friends)
Most popular movie:Lord Of The Rings (44 friends)
Most popular book:Harry Potter (31 friends)